Sequences: Set Up to Send Automated Follow Up Emails

Location:  Marketing Automation/Sequences

Overview:   Sequences are dedicated objects that house and tie together your follow up emails with their corresponding delivery schedule.

For instance, you may want to send a follow up email immediately and send a second follow up email a week later. So you would set up a Sequence that has two emails assigned to it, each with its own scheduling rule that you can define.  

You can then set up a Rule that will add a website visitor to that Sequence based on performing a specific activity that you define within that Rule.

Rules and Sequences go hand in hand, If you have not already, please review the section on setting up Rules.

-> Click Next to see how to create a Sequence and then following that content module, we look at how to edit an existing Sequence.

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