Provide Opt-In Forms on Your Website - Build Your Own Clean Lists Organically!

Overview: Based on what we've learned about blacklists and clean lists, you should only send marketing or promotional emails to potential customers who consented to get these types of emails from your website. The best way to do that is to create your opt-in list and invite contacts to join it.

In this module we'll cover: 

• How to capture new leads with an opt-in form
• Tips to get someone to fill out the opt-in form
• Watch: Opt-in Subscription Form Overview Video
• Cleaning up your existing list and do not want to ask your existing contacts to fill out a form?
• Learning more about how to create form and surrounding content

In Full Partner there are two main ways you can prepare your website to welcome opt-in email subscriptions. One works best to capture new leads, and the other is best used to clean up your existing lists.

Capture New Leads with an Opt-in Form 

On the front face of your website you should always have a sign-up, subscribe or opt-in form. Call it what you want, the important thing is that it is highly visible and clear to the visitor that it is a form that will sign them up to receive marketing emails from your website.

Tips to Get Your Web Visitors to Fill Out the Opt-In Form

• Ideally you will make the form easy to fill out, the fewer fields you ask for and require the more likely someone will be to fill it out.
• Offer something in exchange for their email. Entice the visitor to engage with your website–offer them a free White Paper, or a coupon or some reason to motivate them to fill out that form.
• Try to make the form highly visible, but not annoying. Some marketers prefer pop-overs to show the form that takes over the entire screen until you click an X to close it, but this can be a nuisance to the web visitor and Full Partner does not currently support this method. It's best to consider placing your sign-up form somewhere easy to find on all pages, such as in the header, footer, or a shared left or right column. This sign-up form will then connect the contact to your opt-in list that you created, and if presented correctly you can assume that the web visitor signed up on that form because they want to hear from you!

Watch: Opt-in Subscription Form Overview Video

(There are also more links at the bottom of this page to help direct you to the How To help text for additional details.)

Clean Up Existing Lists Without Asking Contacts to Fill Out a Form 

If you are interested to learn how to clean up existing contacts and invite them to join your opt-in list without using a form, we will recommend an easier method to get these existing contacts to "opt-in" to your main email list that can by-pass the need for a form -> Learn more about this method.

Learn More About How to Create an Opt-in (subscription) Form and Surrounding Content

To review how to create a subscription form, and rules that connect the contacts to the opt-in list, please visit this help section:

• How to Create a Subscription List
• How to Create a Subscription Form
• How to create a Rule to Add a Contact who Fills Out a Form to a Subscription List
• Provide a Content Delivery Link to Contact who Fills Out a Form

To clean up your existing contacts and create a true opt-in list that you can send your informational and promotional emails to click through the following topics in sequential order.

1. Create a New Opt-In List
2. Create a Web Page and a Rule to Add the Contact to the New Opt-In List
3. Create an Opt-In Invitation Broadcast Email to Send to All Contacts
4. Create a Thank You Email to Send a Free Gift in exchange for the Opt-in