Getting Started with Marketing Automation

Marketing Automation is the key to setting up automated actions that are based on your website visitor's triggers.

Triggers can range anywhere from filling out a form, to registering for a course, or event, to purchasing a product and much more.

The actions can be as simple or as complex as you need it to be. Ranging anywhere from sending an email for a free report delivery, to adding someone to a member group, registering for a course, and putting them on a follow up sequence for upsell marketing –all based on one action.

Rules and Sequences are  the core components of Marketing Automation so we will focus exclusively on these two areas in the next set of training videos.

-> Please visit the Course Content page to view and jump to the focused topics on creating different types of Rules.

-> Watch this video to get an comprehensive introduction and overview of what's inside the Rules and Sequences Editors. 

Below is a screenshot of a Rules Finder that illustrates just a small sample of what you can do with Rules and Sequences.

Click Start to continue through the next modules on Marketing Automation - Rules and Sequences, or you may jump ahead to a specific topic by visiting the Course Content page for a linked Index.